Published on : Monday, August 14, 2023
YAAZ, the outdoor living brand born from the ten-year expertise of the Turkish company Adasan joins the M&C Saatchi PR client portfolio. The integrated communication agency, directed by Francesca Noseda and specialized in the design, lifestyle, luxury and hospitality, fashion and food fields, will take care of the market positioning of the brand and its communication strategies through press office and public relations tasks.
YAAZ works teek and metal by mixing artisan skills and latest-generation machinery to create furniture collections designed for outdoor spaces with the help of a completely internalized supply chain. The care for detail and manufacturing attention, search for intelligent solutions and elegant finishes, the study on ergonomics and comfort reveal the hybrid nature of the YAAZ collections harmonizing perfectly even in indoor environments.
The collections born at YAAZ are born with a view to sustainability that leads to a conscious selection of raw materials which also included experimentation with recycled fabrics and solar-powered production center. The designs particularly boost the quality of materials and workmanship through refined and contemporary aesthetics that promote well-being, conviviality and a deep bond with nature.
YAAZ creates lifestyle statement by intertwining outdoor and indoor in extraordinary harmony. Welcoming and relaxing atmospheres take shape, whose intrinsic naturalness can excite and regenerate, creating beauty and happiness through simplicity. Expressing his excitement about this fresh connection, Francesca Noseda, CEO of M&C Saatchi PR said, “Designing and coordinating YAAZ’s communication tasks is a challenge that we accept with great enthusiasm with the aim of successfully accompanying the brand in its debut on international markets.”