Sleep Reserves 12,000 m2 of Space in imm Cologne 2014

Published on : Wednesday, November 13, 2013

Last January the segment Sleep was so much in demand that some companies did not get a spot on the imm cologne. Therefore the improvement of this area was on the agenda for 2014. So far exhibitors only presented their products for modern sleeping comfort in hall 9. On the next imm cologne the area will be extended to hall 5.2. This solution was greatly accepted, as both halls are completely booked already. More than 100 companies from 20 countries will present their products on 12,000 square meters.


An important trend in 2014: bedrooms become relaxation areas that are used all day. Therefore furniture, carpets and accessories play a more and more important role. They add to the area Sleep, make it a lifestyle segment of its own and give additional impetus to the market.


A connecting element between the two halls is the Sleep Lounge according to the motto “Neuromarketing”. The Sleep Lounge area of the association Matratzen-Industrie e.V. stays in hall 9 and is supposed to be the communication center of the industry. Once again, it will be the location of the party meet@sleep on Tuesday during the fair. The whole booth will be transformed into a walk-in human brain. Central issue is the fact that certain exterior stimuli trigger buying decisions. Main part of the staging will be a shopping cart as a symbol of the buying process. Visitors will be able to interact with it with all their senses.


Some manufacturers use a more unusual presentation space already today: Exhibitors like Bretz, TEAM7, Sophisticated Living, interluebke, kymo and many more present their highlights on our new Facebook app “immagine living spaces”. The community will vote their favorites until 20 November to furnish the first room of the imm cologne house on Facebook: the bedroom.



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