Salone del Mobile.Milano Shanghai sees a successful debut

Published on : Monday, January 2, 2017

salone del mobile shaghaiThe first edition of Salone del Mobile.Milano Shanghai closed with great success: 20,750 visitors came to the show from the first tier regions of China and the central regions with strong growth rate, as Sichuan, Hubei and Henan. An important number that has confirmed the expectations of a project well pondered and tailor-made in the last 3 years to understand the Chinese market and answer to the growing needs of the Chinese consumers.

On the Anteprima preview night, held on November 18 and dedicated to the VIP community and the media, 2,000 visitors confirmed their presence onsite: a selected and profiled attendance of top guests who joined the preview by invitation only to respond to the pursuit of quality and Italian products positioning.

November 19, during the day, for the first time in history, the organizers of Salone del Mobile exhibition found themselves in the position of having to close the ticket office and entrances, due to the large crowd waiting to enter, in order to ensure the safety of the event. Only the first day, almost 9,000 visitors visited Salone del Mobile.Milano Shanghai.

Roberto Snaidero, President of Salone del Mobile.Milano, said: “We are satisfied with this first appointment. It has proved us right of the concept chosen and in which we have always believed in. This makes us look forward with optimism to the next edition. The positive feedback we have received from the companies, the public and stakeholders, confirms that the strategy pursued by bringing the best of Italian production, represented by 56 premium brands and all the different furniture styles, together with having realized an exhibition-event full of content, images and Italian lifestyle values was the right choice to position ourselves in the market with a clear and strong identity. The identity of Italy is one of know-how, craftsmanship, excellence, beauty and innovation that coexist and renew unceasingly”.

This Salone has laid the foundations to strengthen the cultural and commercial bridge between Milan and Shanghai, Italy and China, and to continue to consolidate it by creating the best conditions for a dialogue that will bring benefits to both parties. It was also a strong and important signal from the Italian System that has succeeded in unifying the maximum synergy between all sectors of Italian excellence, from fashion, food and beverage to automotive.


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