Rug’Society’s latest in VIVA MAGENTA

Published on : Wednesday, January 11, 2023

Soon after the release of Pantone Colour Of the Year 2023, the flooring brand  Rugs’Society has introduce their latest collection in the vibrant hue. “The Pantone Colour of the year is already out and we love it! VIVA MAGENTA: 18-1750 is a vibrant, bold, and lively brazen color whose exuberance encourages a joyful, upbeat celebration and creates a fresh narrative.” This is a reddish hue that has its roots in nature and is symbolic of a fresh show of power.



Colourful, bringht and ageless VIVA MAGENTA is here to revive the interior. Bright shade have once again influenced the rug designs and pop up the rooms. Snake 8 Rug, Valencia rug, Inkaholic rug, Foil rug, Kotta rug are some of the options that will make the rooms appear attractive and colourful.



Decor inspired by Pantone’s 2023 Color of the Year. Rooted in nature and a symbol of strength, this red-pink hue is here to bring joyously rich color into the home.



Pantone recently announced its 2023 Colour of the Year: Viva Magenta. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.” Pantone highlights a color each year that reflects the current culture, and the brand said Viva Magenta is a “hybrid” shade that’s symbolic of our existence in the physical and digital world.



“ In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” opined Leatrice Eiseman, Executive Director, Pantone Colour Institute.



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