Published on : Wednesday, November 20, 2013
RAK Ceramics is continuing with its strong relationship with Saudi Arabia through its participation in Saudi Build, the largest business to business (B2B) construction trade fair in the kingdom. The company’s exhibiting at the event, which takes place between November 4-7 in Riyadh, reaffirms its strong presence in both the B2B and the business to consumer segments in the country, which is already its largest export market.
Saudi Build 2013, which takes place at the Riyadh International Convention & Exhibition Center, is now in its 25th year. The largest construction event in the kingdom provides contractors, real estate developers and building owners with a full range of building solutions, with RAK Ceramics keen to highlight the opportunity that it affords. The company will be launching its 2014 tiles collection, bathware, faucets and kitchen fittings during the fair.
RAK Ceramics’ operations in the kingdom are being strengthened with a new showroom for architects and interior design consultants that will be opening up soon in Jeddah-a move that it believes will maximise its brand exposure to key players involved in project fit-outs within the kingdom. The company opened another showroom in Riyadh last year to bolster its retail presence in the capital city and enjoys strong distribution channels and networks in Damam, Al Khobar and other cities in the country.
Among RAK Ceramics’s product range being launched for the Saudi market at Saudi Build 2013, which will be available through its existing and new showrooms, is its best-selling Wood Art Collection, a series of novel and contemporary wood finished tiles that stands out for its stylish appearance. The wood textured tiles are part of RAK Ceramics’ commitment to offer eco-friendly tiles that are an alternative to natural wood with primary focus on conservation of trees.
The Sheen collection is the brand new range of ceramic tiles from RAK Ceramics, also on display at Saudi Build 2013. Manufactured with the latest technology, this unique collection possesses subtle shades of gold and combined with light and delicate designs to give a gleam of gold to homes. The Sheen Collection includes Morisa, Polar and Augusta tiles.
RAK Ceramics currently exports tiles and other ceramic products to 160 countries across the globe, with an annual output of 117 million square metres of tiles, 4.5 million pieces of bathware and 20 million pieces of tableware. The organisation’s ground-breaking product development has won it numerous awards and positioned it as a pioneer in the ceramics industry.
Tags: bathware, faucets and kitchen fittings, RAK Ceramics, Riyadh International Convention & Exhibition Center, saudi arabia, Saudi Build, Wood Art Collection
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