Published on : Tuesday, September 21, 2021
Porro now at Supersalone exhibition and focuses on quality, sustainability and digital dimension and keep up the relevance of Salone Del Mobile is certainly the greatest of all challenges for the company.
This innovative concept and a hybrid fair format along with a productive team made it possible for an extensive design exhibition to open its doors after the pandemic hit our planet. Inspired by the structures of Figini’s and Pollini’s Casa Elettrica at the Monza Triennale in 1930, art director Piero Lissoni installed a 12-metre large ‘The Electric Box’. It is a magnificent piece of architecture which has undergone a major aesthetic and functional evolution. It can be used as a cupboard, bookcase or even as a kitchen furniture.
The new just-in-time system comes up with sustainable growth leaving room for a platform where is displayed the Pascal table by Piero Lissoni. Black tainted ash top contrasting with the industrial wing structure in die-cast aluminium and Romby chairs by GamFratesi with solid ash wood base are on display. Furniture with slick design and shapes and perfect architectural systems complete the brand’s collection.
A multimedia video installation curated by Sfelab, on the wall, is the eye-catcher. A sequence of computer graphics gives emphasis to the new Porro’s production line.
Being hyper-technological and artisanal at the same time, the company gives attention to the environment and sustainability. Thanks to Porro’s strength and purity for a truly immersive experience at the Supersalone Exhibition which brings together the booming brands of international design.