Published on : Thursday, September 3, 2015
Nendo- created by Oki Sato a design company which can turns an object into a lively product, recently designed an advertising strategy for IHI. IHI is a general heavy industries manufacturer with particular expertise in energy, social infrastructure, industrial machinery, and aerospace.
As its transactions are predominantly business-to-business, it is a company rarely seen by the ordinary consumer. Inevitably, that it supports our daily lives in a whole range of different ways is a relatively little known fact.
In their advertising strategy for the company, they have decided on an image based solely on its company logo; the letters ‘IHI’ in blue font. This idea originally came about from the resemblance of the logo letters to the steel I- and H-beams used in construction.
Tags: advertising strategy, air frankfurt, duke of cornwall, duke of wellington, frankfurt event, frankfurter sparkasse 1822, gold cup, ihi, ill children, international polo, manager marketing, NENDO, Oman Air, polo team, polo tournament, proud sponsors, Sultanate of Oman, title 2c
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