Malaysian International Furniture Fair 2017 gets positive response from exhibitors

Published on : Friday, November 4, 2016

MIFFThe Malaysian International Furniture Fair (MIFF) is getting ready for its 23rd edition to take place from March 8 to 11, 2017. The trade fair has received resounding support from returning and new exhibitors taking the opportunity to set up a stronger presence when the show expands in 2018.

MIFF 2017 will take place at the Putra World Trade Center (PWTC) and Matrade Exhibition and Convention Centre (MECC). In 2018, the show is set to grow 25% bigger to 100,000 square meters at the brand new Malaysia International Trade and Exhibition Centre (MITEC) and PWTC. Exhibitors in 2017 will enjoy exclusive privileges to showcase at MITEC in 2018.

Ms Karen Goi, MIFF General Manager, says, “Based on the pace of rebookings and feedback, MIFF 2017 marks a vigorous push by exhibitors to widen their network of buyers and showcase their products because many of them want bigger exhibition space in 2018.”

An annual sell-out with 500 international companies from over 12 countries and thousands of new products, MIFF remains a benchmark in global furniture trade, drawing 20,000 visitors from as many as 140 countries and regions. The diverse international presence, including one in four buyers coming from a neighbouring ASEAN country, bolsters MIFF’s position as the ideal gateway to capture business opportunities in Southeast Asia and other emerging markets such as South Asia, Middle East, Africa and East Europe.

Besdies home furniture, MIFF is the only trade show in Southeast Asia featuring an extensive and the biggest collection of modern workspace solutions in the region. In line with this, a designated area named “MIFF Office” is created in 2017 to showcase an expected 130 companies including from Malaysia, Taiwan, China, South Korea and Indonesia, displaying executive office chairs, desks, workstations, conference/meeting room furniture, reception area furniture, partitions and storage.

Ms Karen Goi added, “We are constantly looking for ways to benefit our customers. The global demand for office furniture is picking up again and the work place and the work culture are also changing. With a designated area, MIFF Office will help generate more leads for exhibitors and for buyers to better access innovative products and suppliers. In short, they will have a more streamlined sourcing and productive experience at MIFF.”

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