London Design Festival 2020- Ode on a road to recovery

Published on : Monday, September 21, 2020

One of the first major events to take place on the international design calendar this year, London Design  Festival  returns to the capital for its 18th edition and puts a spotlight on the brilliance of London’s design community. The Festival was scheduled from Sept. 12 to 22, 2020 once again celebrated and promoted London as the design capital of the world – this vision has never changed, and this year it feels more important than ever.

Taking place in a year unlike any other, London Design Festival aimed at showcasing and gave a voice to London’s creative talent. The 2020 programme featured large-scale site-specific outdoor commissioned from Studio Weave and Marlene Huissoud; four Design Districts from Brompton, Kings Cross, Mayfair and Shoreditch; two new Design Routes in Walthamstow and Peckham; and exciting Partner installations, projects, product launched and exhibitions throughout the city.

This year the participants and audience also experienced a range of increased digital activity and activation over the course of the nine days. An inspiring programme of keynote speeches and panel discussions were presented as part of the Global Design Forum including The Circular Design Project from SAP, The Ellen MacArthur Foundations and LDF.

Destination Destinations Focus/20 and the Digital Design Destination by Adorno presented new collections and curated country pavilions; and there was a daily digital schedule of online tours, talks and virtual events across the Festival’s channels. In addition, the Festival launched a Freelancer Portal to support freelancers and the creative industries who have been affected by the pandemic, allowing them to share their portfolio and content with a global audience.

Co-Founder and Director of London Design Festival Ben Evans CBE says: “London has the largest creative community of any city in the world. However, the pandemic has proved to be one of the biggest threats to the sector with almost all showcasing events being cancelled and businesses remaining closed for an extended period. The Festival therefore has an incredibly important role to play this year by providing a platform for design talent to showcase their work. We hope our programme will inspire audiences and offer new stories of London’s creative excellence”.

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