Published on : Friday, June 12, 2020
In light of the Covid-19 pandemic, the organisers have been looking hard at other options and are going ahead with the event in September. LDF 2020 will be different in every area of expression and creativity. The design community stands together in these challenging times. And to put the spotlight on the brilliance of London’s design scene at a time when it needs to be promoted more than ever, LDF 2020 will of course be different from any other. With very little, if any, international travel, it will be a Festival for Londoners with a strong focus on the local. We are adapting the Festival accordingly.
Over recent years the number of Design Districts has grown. Each one has its own growing personality and enables audiences to walk between different shows. Local clusters of design will be a defining feature of LDF 2020. This show is also planning greater online activity and is exploring new formats to present design and promote discussion. Audiences are hungry for content, but some will not be able to physically visit different locations. Hence, the organisers plan to make it easy for them to see and hear what design in London has to offer.
London now has the biggest creative economy of any city in the world and the design reputation is renowned. Showcasing is a key part of the sector and the platform the Festival offers is an opportunity to say something. It is important that major events like the Festival happen this autumn, not least as a symbol of London’s determination to maintain its creative and cultural leadership.
Many are still deciding how they participate. The digital option will be included. “There is much talk of the ‘new normal’ and we are all trying to adjust to its terms and conditions. We will do everything possible to make this year’s Festival a success for all our partners and an audience hungry for design. We sincerely hope that you will choose to take part in LDF 2020.”