Published on : Friday, August 7, 2020
interzum guangzhou ended on a happy note and created fertile environment for business. The event is a role model for returning to normalcy following months of uncertainty. interzum guangzhou scheduled between July 27 to 30, 2020 witnessed a huge participation amidst much anticipation and month long suspense due to the sudden pandemic outbreak. This year the digital expansion ensured worldwide business contacts beyond the trade fair itself. The launch of the first Koelnmesse event since the coronavirus crisis began brought huge success with interzum guangzhou in China.
The event demonstrated that trade fairs with strict hygiene rules in place and a limited number of admissions – in the food-service areas, for example – are possible in spite of the pandemic and can result in a good commercial outcome. ‘The international participation was good and in keeping with the circumstances; thanks to digital business matchmaking, exhibitors were also able to reach visitors who were unable to travel to the event’, according to Gerald Böse, President and Chief Executive Officer of Koelnmesse. ‘This corroborates our efforts to begin hosting trade fairs again in our halls in Cologne as soon as possible. The success of interzum guangzhou encourages us to set the course for this outcome, together with our customers.’
interzum guangzhou marked the first major platform for the international furniture manufacturing and supply sector in the second half of the year. More than 800 exhibitors from 16 countries and almost 100,000 visitors took the opportunity to meet vendors, customers and business partners again in person, building and strengthening relationships and reconnecting as an industry. ‘In the current situation, the most important thing is for our customers to feel comfortable and safe at our events’, Keith Tsui, Managing Director of the Chinese Koelnmesse subsidiary, explained. ‘As event professionals, we see ourselves in a position to create conditions that are conducive to trade fairs, even in times such as these.’
As expected, there were fewer exhibitors than seen in the statistical results of the previous interzum guangzhou, but there were international exhibitors who made use of the event as well. Among other things, there was an official German group entry comprised of a total of eight German exhibitors; their appearance was successfully supervised by local employees or sales partners on location. Among visitors, the trade fair was focused primarily on the Chinese market. From the first day of the trade fair, it recorded excellent and only slightly lower numbers of national visitors when compared to the previous event. On the third day of the event, a record number of visitors were even achieved compared to previous events: “This shows that our visitors feel safe and enjoy spending several days and more time at our show,” says Tsui.
This makes the event a role model for returning to normalcy following months of uncertainty – and a successful digital extension of the event’s reach: For international customers who were unable to travel to the venue due to travel restrictions, interzum guangzhou offered ‘Offline2Online Live Business Matching’. International visitors joined in the proceedings digitally from home, virtually meeting with the exhibitors on hand to cultivate business relationships and present new products. Exhibitors’ feedback on these virtual meetings and on the event as a whole was consistently very positive.