imm cologne 2017 puts focus on contract business

Published on : Monday, January 16, 2017

imm-cologneExhibitors and trade visitors appreciate imm cologne as a platform for contract business. The equipping of hotels, shops and other projects is of increasing importance for manufacturers from the furniture and interior design segments. During imm cologne 2017, they will present a diverse offering for these segments, from new products through individual consultation to tailored solutions.

Whether hotel room or lobby, shop, museum cafe or lounge, more than 150 exhibitors will present new and tried and tested concepts and products for the contract business at imm cologne 2017. Specialised suppliers for high order quantities will present their competence and experience in Cologne. Under the keyword “Contract Business”, planners are finding new impulses for their projects and a diverse offering. The bandwidth at the international interior design trade fair extends from equipment for hotels and food service, furniture for lounges and reception areas, offices and educational facilities to design for the health care and wellness segments.

For exhibitors like the Berlin company System 180, contract interiors are their “bread and butter” business. Sales manager Francesco Coccia says, “Here we earn approx. 80 percent of our turnover in the furniture-making segment.” In order to develop new ideas extending beyond standard solutions, many exhibitors of imm cologne rely on tailored concepts. Under the keyword “Customising”, products are adapted to meet the wishes of customers.

Many exhibitors, who actually originate from the private living segment, also see the increasing relevance of contract interiors. Stefan Kappel-Sudbrock, sales manager of the renowned furniture brand COR, comments, “Thanks to the contract business, we as manufacturers have the possibility to access new target groups.” The wishes of the client are very individual at COR, so that the upholstered furniture manufacturer implements numerous customised solutions. A tailored design is also becoming increasingly important in other segments.

International exhibitors appreciate imm cologne as a platform for new contacts with planners from the contract business. “We are increasingly involved in the contract segment and contract interior designers, architects, contract interior decorators and other specialists from countries important for us in terms of sales”, says Roberto de Lorenzo, owner of Milano Bedding. The Italian manufacturer of beds and sofa beds hopes to further increase the present sales share of the contract business of around 25 percent. Many other exhibitors also offer individual consultation services for planners. Specially trained employees are available as contacts for the contract theme. Own service tools also make it easier for architects, interior designers and other experts to plan contract interiors, right up to the development of complete concepts.

Individual possibilities for planning appear more necessary than ever with a view to today’s design requirements. Patricia Urquiola sees an increased blurring of the boundaries between private living and contract property segments: “Sometimes one finds oneself in more public, and at other times in more private surroundings. However, this can be the case in a hotel lobby or in the office, at the airport or at many other places.”


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