Gufram presents Roxanne by Michael Young at 100% Design

Published on : Wednesday, September 13, 2017

Gurfram RoxanneAt the 100% Design show in London from September 20 to 23, Gufram will present its new partnership with Hong Kong–based designer Michael Young who, to homage the playful and colourful soul of the brand, has designed the Roxanne armchair.

The newest addition to the company’s catalogue will be showcased in a special booth designed to enhance the shapes and colours of the piece. Roxanne will be on the main stage of the fair for the opening talks with Michael Young taking the visitors through its design philosophy and also explaining the concept behind his new collaboration with Gufram.

The name of this seat evokes music: in fact, Roxanne is one of the most famous songs ever performed by the Police. And music played a fundamental role in the conception of this sinuous armchair: Gufram, able to experiment thanks to its expertise in working on polyurethane foam, was one of the main suppliers of seatings for Italian discos designed by some of the most innovative and eccentric Italian radical designers of the Seventies. Roxanne is a homage to that legacy.

Michael Young’s forms have always combined ergonomics with technology, sinuous looks and cutting edge materials. The armchair, all made in polyurethane foam, has been designed with the aid of an innovative computer program to build a highly ergonomic and comfortable form.

Roxanne is the perfect choice for clubs, restaurants, hotel lobbies and lounges: being fully customisable using the most diverse fabrics, it becomes a design landmark in the environment giving it the perfect twist.

Besides the stunning look, Roxanne also features some useful details which makes it a great addition in any working environment. The seat is characterized by a groove along the whole perimeter – called “The Tube” – which can be used a useful pocket for small purses, phones, tablets or any paper document. Plus, the armchair can also be equipped with an optional spring mechanism enabling it to rotate on itself and go back to the exact starting point once you stop using it. The working spaces of the future will not only be functional, thanks to Roxanne, but also beautiful and pop.


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