Published on : Friday, January 8, 2021
This was a challenging year for the mid-century modern brand, but not everything is negative. This was the first year that Essential Home had the chance to work with some of the top names in the Italian design scene, with the creation and launching of the signature collections with Studiopepe and Carlo Donati.
Cláudio Vasconcelos, the brand’s CEO, recently discussed about the next steps of Essential Home that will redefine the future of mid-century modern design.
“By associating ourselves with the best names in the market, constantly researched, we will capitalize on this “ride” as much as we can. We can say that in a way we also gain some prestigious market ambassadors since these designers will be a part of the entire process from the development of product design to the post-conception stage, such as the communication of the collection.”