Earth collection by Casalgrande Padana wins German Design Award

Published on : Friday, November 4, 2016

Casalgrande Padana EarthEarth collection, a collaboration project between Casalgrande Padana and Pininfarina, has been honoured with the German Design Award 2017, one of the most important awards in the European design sector.

The Earth collection is a truly original project based around a range of porcelain stoneware tiles featuring a three-dimensional texture obtained by combining three very different materials: glass, leather and fabric. Earth is the first ceramic collection designed by Pininfarina and created by Casalgrande Padana.

The tiles that make up the collection are extremely versatile, featuring a texture that draws inspiration from the world of cars, something that generates a multi-sensory effect, conveying a sense of measured luxury and beauty underpinned by a sophisticated, simple design. These aesthetic characteristics prompted the International Panel of the prestigious German Design Award 2017 to honour the Earth collection in its “Materials and Surfaces” category.

The German Design Award aims to recognise those designers and companies who have succeeded in producing projects which merge creativity, quality and functionality while respecting the environment and all human beings. The panel examines hundreds of projects for every edition of the award, with the applications representing an exhaustive panorama of the world of planning and design.

It was the comprehensive nature of the Earth project that made the panel’s mind up. The collection features a simple – yet sophisticated – design and intelligently uses a range of different materials and finishes: bodywork paint, fine woods and natural leather which was treated to enable it to be used as a covering.

Paolo Pininfarina explains, “The overriding perception is that of a warm, welcoming surface though from close range you are able to appreciate the innovative character and three-dimensional texture of the tiles. Earth takes on an entirely different nature depending on the distance and angle from which you look at and touch the tiles.”

In addition to aesthetic excellence, the collection also features the extraordinary technical attributes of Casalgrande Padana porcelain stoneware, which guarantees strength, solidity and longevity.


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