Published on : Thursday, October 1, 2020
Everything is different this year. What remains are strong partnerships. Early this year, the kitchen family already announced the biannual rhythm in product development for the brands BAUFORMAT and burger to relieve pressure on dealers in the Corona crisis. Still, it will not get boring. With a comprehensive service package the Baumann group takes the load off partners, putting its shoulder to the wheel both in the analogous and the digital field. Eight highlights shape co-operations in the next season.
Managing Director Matthias Berens says: “We have done well over the past months and look ahead optimistically. Suspending our product development for kitchens does not equal stagnation. On the contrary. So much has happened in the Baumann group and we want to send a signal to our partners that we are here! Not just with new ideas and great products, but also for each other, with many years of experience and full power applied. In a family we look after each other! And this is why there is a lot to shout about this autumn.”
1. TreeTime now as a standard
The sustainable TreeTime genuine wood fronts are leaving their exclusive niche to become a regular feature in the BAUFORMAT product guide. It seems a must to also include wood veneers with character. TreeTime comes in no less than six naturally textured fronts, with six colours each. That comes to 36 additional planning options for sophisticated kitchen design.
2. Gorenje is back
For 70 years Gorenje has been standing for premium design and great comfort. Now the popular appliance brand is back with the baumann group. The kitchen family is delighted to continue a long-time co-operation and offer clients a broad range of innovative, easy-to-use appliances that fit in perfectly with every kitchen.
3. New appliances from BURG
There are three new high-end appliances for own brand BURG. All of them offer great value for money and a convincing range of practical extras: Up to four meals can be prepared in the energy saving oven at the same time thanks to the Heat Wrap feature – without the odours mixing. When opening the door, the patented Hot Air Shield prevents hot air from escaping by diverting it downwards. VAP Clean offers cleaning comfort. With the French-Door-Fridge in Side-by-Side-Design all segments can be opened separately.
4. Even more attractive bathroom offering
BAUFORMAT Bad has also evolved. The concept enables kitchen dealers to also offer bathroom furniture and thus increase turnover with little planning effort. It was launched last autumn with five pre-configured sets in three decors. Meanwhile, there are 40 sets, with 21 front and 16 carcase decors. In addition, there is an increased selection of washstands and handles. Thus, the kitchen family is really well-prepared for bathroom design, a highly topical area.
5. Environmental certificates with signal effect
Already now the company is certified as climate-neutral. From 1 January 2021 the Blaue Engel (“Blue Angel”) will be added, the certificate issued by the Federal Ministry for the Environment, awarded for products and services that are particularly environmentally friendly. Founded in 1978, the label is widely known and accepted.
Tags: Baumann group, COVID-19, European furniture industry, furniture and accessories, Home Office, interior design, new-normal, pandemic
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