Published on : Wednesday, October 26, 2016
The global consumer-goods platform ‘Ambiente’ will be welcoming buyers from all over the world from February 10 to 14 2017. During this time, the Frankfurt Exhibition Centre will, for five days, become the trend barometer, as well as the ordering and design platform, for all things relating to table, kitchen, household and luxury foods, as well as to life-style, furnishings and gifts.
Ambiente is divided into three major product groups: Dining, Living and Giving. The entire eastern end of the Exhibition Centre, with Halls 1 to 6, is dedicated to the Dining sector, where it will be exhibiting its latest trends. Giving and Living occupy the western half of the Exhibition Centre.
Vice President Ambiente, Nicolette Naumann, says, “Ambiente is the epicentre of the worldwide consumer-goods market. Exhibitors from more than 90 countries will be showcasing their new products in Frankfurt and setting the trends for 2017 and beyond.”
The new partner country for this leading world trade fair in 2017 is Great Britain. An extensive display – the Partner Country Presentation – will promote products from British exhibitors. This exhibition will be curated and designed by British designer Janice Kirkpatrick. She is one of the United Kingdom’s leading graphic and product designers. As well as the Partner Country display, called ‘Providence & Provenance’, there will again be a café, designed to reflect the Partner Country, this time created by the Bethan Gray Design Studio.
Buyers who are in search of original product ideas will find an abundance of what they are looking for in the ‘Talents’ and ‘Next’ areas. For young up-and-coming designers, the promotional programmes provide an important step on the career ladder.
For the first time, young talents in the profession will showcase their creations in the two sections ‘Fashion Accessories’ in Hall 9.2 and ‘Ethical Style’ in Hall 11.0. The ‘talents’ in the field of Dining / Contemporary Design will, as usual, be presenting their innovations and design-oriented projects in Hall 4.0. The ‘Next’ sections are also a fixed feature of the show’s promotional programme for young, creative companies seeking to establish themselves further. These newcomers on the scene will be presenting their first collections in Halls 9.2, 11.0 and 11.1.
The ‘Passage’, at the heart of Ambiente, has become an established feature in international volume sales. Recognized as the global sourcing platform on the international trade-fair scene, the whole range of volume products from countries such as China, India, Indonesia, Korea, Hong Kong, Morocco, the Philippines, South Africa and Vietnam are within easy reach of one another. The Passage sourcing areas provide opportunities for specifically targeting appropriate contacts and for ordering directly from the manufacturers. Products range from industrially produced goods to hand-worked items sold in large numbers, as well as solutions relating to customisation.
This year for the first time, there is to be a lecture area in the Accessories and Jewellery section in Hall 9.2. This will not only cover jewellery and fashion, it will also offer practical business tips for retailers.
Visitors will find some clever ideas in the special presentation ‘Solutions’. The designer and curator Sebastian Bergne will be showcasing some creative solutions from Ambiente exhibitors with an emphasis on the dining table, kitchen and household.
In 2017, Ambiente also provides the backdrop for numerous award ceremonies. The Design Plus Award honours products that skilfully combine aesthetics and functionality and showcases them in a dedicated exhibition during the trade fair. This year, there will be a special edition on the theme of ‘Ethical Style’.
The German Design Award will be presented on the first day of the show. Visitors will be able to see the prizewinning products for themselves in an impressive display. The Kitchen Innovations Award and the negative Plagiarius Award for product piracy will also be presented as part of Ambiente.