100% Design announce new theme for 2016

Published on : Monday, March 28, 2016

100_logo1 copyUK’s largest trade event for architects and designers, 100% Design returns later this year from September 21 to 24 at Olympia London. For the 2016 show, 100% Design will explore the theme of ‘Experience’ in design.

Highlighting the experience of visiting 100% Design, the visual identity for this year’s show celebrates the importance of attending a design trade show. Experiences at 100% Design range from physically engaging with the latest product innovations, to establishing new business relationships and networking with design professionals. Throughout the campaign, and at the show, visitors and exhibitors will be invited to share their design experiences.

A series of specially commissioned installations, and the show’s unrivalled talks programme; Talks with 100% Design, will explore the wide-ranging aspects of experiential design, complemented by the latest UK product launches from a selection of world leading exhibitors.


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