Published on : Monday, November 7, 2016
Natuzzi is among the brands chosen to represent the very best of Italian design in the first City Style District ever opened in Milan. Scalo Milano is a place of excellence, combining design, fashion, fine food and a bit of art. It is a vibrant destination capable of offering visitors a thrilling experience and enriching their lives, merging together shopping, innovation, aesthetics and culture in a new dimension.
The new Natuzzi Italia store has a clear and exciting goal: to inspire guests with harmony among materials, colours and fragrances to guarantee a multisensory experience never had before. The new retail concept aims at transforming the store into a warm and welcoming place where every person who steps in may feel at home.
The product chosen to be the symbol of this new opening is La Scala sofa, a tribute to the city of Milan and its famous theatre. With its flowing lines and sober elegance, La Scala by Claudio Bellini fully embodies the balance between modernity and tradition, a masterpiece of craftsmanship designed by a truly Milanese architect.