LivingInteriors 2016 to focus on a defined new target group

Published on : Friday, October 16, 2015

livinginteriorsThe third edition of LivingInteriors will primarily focus on architects, designers, planners and interior decorators. The informative and accomplished trade fair for rooms and bathrooms, LivingInteriors will open from 18 January 2016.

 

LivingInteriors showcases how the interaction between products and materials in the areas of bathrooms, flooring, walls and lighting creates intelligent room solutions and integrated living environments. Together with imm cologne, LivingInteriors provides a comprehensive and innovatively staged overview of the entire furnishing world.
Most of Hall 4.2, where LivingInteriors is scheduled to take place, has been reserved three months before the event. The exhibitor list has names of well-known national and international companies like Bauwerk, Bärwolf, Effegibi, Florim Ceramiche, Geberit, Hansgrohe/Axor, Keramag, Klafs, Villeroy & Boch and Vola. Since most exhibitors cater mainly to the requirements of architects, designers, planners and interior decorators; Project Manager Eike Fuchs and his team have sharpened the visitor profile to this target group.
For LivingInteriors exhibitor Bauwerk, the sharpened target group profile is an added impetus to participate in LivingInteriors once again. Head of Marketing Christin Geiger said, “We’ll direct our stand towards this target group accordingly. Consequently, there won’t solely be a product show. Instead, we would like to highlight our brand and present ourselves as a design-oriented company for the furnishing industry. And, of course, we’ll also introduce some news at this international trade fair.”
Hall 4.2 will have event areas specially dedicated to “Bath” and “Walls/Floors”, as well as with an Architects’ Lounge, which will serve as a platform for doing business. All three of these areas are located along the Trend Avenue, a concept that proved effective in the two previous LivingInteriors trade fairs. Koelnmesse has joined hands with renowned industry publications, as well as with the platforms Frame and Stylepark, to specially focus on this target group.

 

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