Published on : Tuesday, June 28, 2016
One of the leading names in providing integrated technology solutions, Lectra announced the appointment of Céline Choussy Bedouet, Chief Marketing and Communications Officer to the Executive Committee, starting on July 1, 2016. This appointment reflects Lectra’s strategy to boost its marketing and communications.
Daniel Harari, Lectra CEO and Chairman of the Executive Committee, said, “Céline’s experience, demanding nature, expertise, as well as her knowledge of our market segments have made Lectra’s marketing a strategic asset. This has been demonstrated by the many initiatives she has successfully undertaken over the last three years. By reinforcing the Executive Committee, represented today by Edouard Macquin, Jérôme Viala, Véronique Zoccoletto and myself, we will be in a stronger position to attain our 2016 objectives and prepare for the future. Céline will play a critical role in Lectra’s next strategic cycle, which will be presented in February 2017.”
The marketing division’s development was an essential component of the strategic roadmap and the company’s transformation plan, launched at the end of 2011 and supported by an investment of €50 million throughout 2012-2015 for the future. Its workforce was strongly increased at headquarters and in the main subsidiaries, especially in China and the United States. Lectra’s image and reputation have been strengthened, through a range of innovative solutions, worldwide marketing and communications campaigns in the fashion, furniture, and automotive industries, major international events at the Bordeaux-Cestas technology campus, as well as customer testimonials with even more impact.
Céline Choussy Bedouet adds, “I am honored and delighted to be appointed to the Executive Committee, especially given that Lectra is preparing to announce its 2017-2019 roadmap, which will enable us to reach the next step in our development. I am pleased and proud to be able to contribute to innovative projects that are being planned, all the while understanding the importance of the new mission I have been given.”
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