Kingfisher European Home Report 2014 Reveals Aspirational Living

Published on : Wednesday, August 6, 2014

kingfisher logo_The Kingfisher European Home Report 2014, which surveyed 17,000 householders across nine European countries, revealed that 17% are planning a new kitchen or renovation in the next 12 months.

The survey, from the retailer that owns B&Q, also showed a rise in aspirational living, with 39% wanting to upgrade their homes to impress friends. Brits were revealed as the nation that wants en suite bathrooms more than any other European country.
Kingfisher group chief executive Sir Ian Cheshire said: β€œThe big increase in those looking to use their home as a wealth creator through doing home improvement shows people are more confident about their homes than they were just a couple of years ago.”


The research follows a survey by American design company Hoozz, who found that kitchen and bathroom makeovers were top of home improvement plans, along with complete home renovations.


Almost one in five surveyed dreams of owning a designer kitchen, while one in four already has a kitchen island, open shelves and a breakfast bar, suggesting kitchens are ‘sociable, with space to eat in’, according to Hoozz.


Roll-top baths are a popular choice in the modern bathroom – owned by 9% of those surveyed, while 16% have added mosaic tiles and a further 6% have a TV installed. Manchester was revealed as the city where homeowners are most likely to own a Jacuzzi bath.



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