Published on : Thursday, April 3, 2014
The imm Cologne 2014 demonstrated that good business, a relaxed atmosphere and creative concepts are great bed fellows. This productive combination was very much valued by the exhibitors and they praised the great networking opportunities and the structured, broad range of design selections, alongside the flawless running of the fair.
The fair had extraordinarily high visitor figures with around 142,000 interiors enthusiasts making targeted visits to Cologne. Fans of Italian lifestyle, Scandinavian design labels and young design experimentation focused on the south halls 1-3 as well as the classic design hall 11: the new design axis of the imm Cologne with Pure One, Pure Village, Pure Editions and Pure 11.
Here it has been shown: Living remains a massive trend and is only becoming more and more important. Professor Axel Venn, a trend and colour expert who was a guest speaker at the presentation forum “The Stage” concurs: “The number one status symbol is no longer the car or the cruise holidays you take, it is how you live. That is where you can see the reflection of living, of design, of well-being, of originality, of the original.”
Pure Village – Excellent Hall Design and Programming
“The Stage”, Pure Village’s own presentation forum, served as a meeting-point and learning-centre for the duration of the imm Cologne. Exhibitors and speakers really valued the opportunity for exchange and communication. Peter Thonet, CEO of Thonet GmbH found it particularly useful that, “alongside the fair, industry specific themes and topics were being discussed and presented. The room was well attended almost all the time. That really shows that a lot of people were not just interested in seeing furniture, but informing themselves on industry topics too.”
“Above all, it was clear that trend and design topics as well as presentations on colour in Interior Design went down really well again,” says trend researcher and design journalist Frank A. Reinhardt, who presented a daily design briefing on the most important trends and design highlights of the fair. “Cologne has defined itself as the place where innovations are presented and discussed. Participation levels and response from the public clearly demonstrate how the imm Cologne is perceived as a trendsetter and innovator,” says Reinhardt.
“We are extremely satisfied with our experience at the fair. And we liked Pure Village a lot more than last year”, says CEO of Sophisticated Living, Sebastian Hüllemann. “We were in Pure Village last year too, but in Hall 3.1. This year we think it’s great that the transition from Pure Village to Pure Editions and Hall 11 has been made more fluid and is no longer interrupted by having to go downstairs. We’re very satisfied here. The trade visitor days were phenomenal. We had an amazing reaction to our new Solid Wave model from the industry as well as from the end consumers on the public days”.