Published on : Thursday, April 9, 2015
The International Furniture Fair Singapore 2015/32nd ASEAN Furniture Show, The Décor Show and Hospitality 360 came to a close after four full days of business meetings, networking, seminars, and inspiring design-related activities, propelling the industry towards in expectant year ahead.
A total of 487 exhibitors from a record number of 39 countries participated in the triology of the event this year, occupying 60,000 square meters of beautifully-decorated halls at the Singapore EXPO. In terms of footfall, IFFS welcomed 18,836 visitors from 102 countries to the fair, including 92 buying delegations and 380 VIP Hosted Buyers of The Prestige Club.
Exhibitors from various segments of the show independently concurred that they chose Singapore because of its geographical location and cultural positioning. First-time Belgian exhibitor, Ms. Khadidja Thys, Export Manager, Umbrosa NV, said, “IFFS is a powerful platform for us to meet new customers, reach out to our existing clientele, and also to further increase brand awareness in the region. We received a high volume of leads, which comprises a wide variety of industry people – hotel owners, operators, designers, retailers, and developers. We strongly believe that our participation will translate into direct sales opportunities.”
At IFFS, Design takes the advantage and played the pivotal role in the furniture business. The fair expanded its pool of design-centric exhibitors consistently feature well-presented collections. These booths are not only eye-catching but also presentable, and moreover but are also popular with discerning buyers from all over the world. Vietnam-based visitor, Mr. John Moloney, Director at Instore, commented, “We’re on the market for high-end indoor furniture. I’ve lost count of the number of times we’ve attended IFFS. But what keeps me coming back is the fact that here, I can find the design pieces that I need for my stores.”
Even as IFFS evolves to include more design elements, it stays true to its core of being a trading and sourcing platform for regional and global talents and businesses. To attract and retain quality exhibitors, the Organisers recognise and reward participating companies’ efforts with Best Exhibit and Best Stand Awards. These accolades are granted to exhibitors with the best products and designs, as well as those that display creativity and ingenuity in decorating their stands. Winners were selected by a group of nine independent judges comprising designers, architects, and members of the media.
In addition, the Organisers also put in place an exclusive Hosted Buyers’ Programme to facilitate exhibitors’ meetings with important customers at the show. IFFS received some 380 VIP buyers who were nominated by exhibitors to The Prestige Club this year.
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