Published on : Tuesday, January 16, 2018
Around 70,000 visitors from 135 countries experienced design innovations by 2,975 international exhibitors at Heimtextil 2018 from January 9 to 12. Urban design in the context of architecture and the hotel industry became the top topic of the international trade fair for home and contract textiles.
Detlef Braun, CEO of Messe Frankfurt, says, “With growth on both the visitor and exhibitor side, Heimtextil has convinced across the board and underpinned its unique position as a world-leading trade fair.”
The visitors included representatives from the retail and wholesale trade, interior decorators, design, architecture and interior design, the hotel industry and industry, benefited from the fair’s unique range of products and inspiration.
In addition to global market leaders and industry leaders, Heimtextil also provided an international platform for more than 50 young designers and start-ups with its newcomer programme “New & Next”. One of the focal points of the trade fair was contract furnishing and the associated focus on the target group of architects and property planners.
Architecture meets textile design
With a first-rate lecture programme, topic-specific guided tours and a prominent presentation area, namely the new Interior Architecture. Hospitality Expo in hall 4.2, Heimtextil expanded its commitment to textile contract furnishings, and with great success. Numerous architects and interior designers, hoteliers and furnishers took advantage of the diverse information and networking opportunities.
In the immediate vicinity of the new area, carpet suppliers were able to present themselves as part of a joint presentation by the Association of German Home Textiles Manufacturers (Heimtex) entitled “Carpet by Heimtex”.
Urbanisation is becoming a major trend topic
With the “Theme Park” trend area, Heimtextil gave an outlook on the design and furnishing trends of the future. Under the title “The Future is urban”, international design experts visualised the megatrend of urbanisation. Based on the statement that more than half of the world’s population already lives in major cities, the area not only showcased the colour and material trends of the coming season, but above all real future prospects in the field of textile interior design. The London-based studio FranklinTill directed the showcase in hall 6.0 and received great acclaim for a trend presentation that was progressive as well as tangible and clear.
New concept 2019
Based on discussions with exhibitors and visitor surveys, Messe Frankfurt has developed a new Heimtextil concept for 2019. Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, said, “From the perspective of buyers in particular, we are repositioning Heimtextil 2019 and grouping themes and product groups according to target groups. In this way, synergies can be better recognised and exploited.”
In addition, the demand for stand space on the exhibitor side has grown sharply in some product groups in recent years. The opportunity to optimise the concept is not least due to major construction measures currently being implemented at the Messe Frankfurt exhibition site: the new hall 12 will be erected on the western side of the site and will be available to Heimtextil for the first time in 2019. Further structural measures are to follow around halls 5 and 6.