Published on : Wednesday, March 7, 2018
Presenting new collections in tandem with artful displays, GRAFF will be treating Salone del Mobile visitors to an immersive world of art and abstract photography as part of their 2018 International Bathroom Exhibition. Titled “Art of Bath”, GRAFF’s display is defined by feminine seduction, beauty and elegance, which is underscored by the brand’s product portfolio.
From April 17 to 22, GRAFF plans to unveil an eye-catching booth display, inspired by the work of Inge Prader. The Viennese photographer is well known for her charming interpretations of painter Gustav Klimt’s masterpieces, including Beethoven’s Frieze (1902), Danae (1907), and Life and Death (1908).
The “living” representation of Klimt’s works is a continuous unfolding of scenes from reality to decorative abstraction: dreamy and delicate figures that intertwine in soft hugs and kisses, creating geometric forms and sinuous compositions.
The concept interpreted by GRAFF at Salone will showcase similar scenography blending the brand’s acclaimed faucet and accessory collections together, aiming for a new, modern and enveloping idea of furniture.
The space at the fair, designed by Dcube.swiss (Geneva), welcomes a series of projects that are unique in fashion. GRAFF’s luxurious shower systems, faucets, bathtubs, washbasins and accessories on display interact with Inge Prader’s works to create a splendid combination of iconic textures and colours.
Each piece, in its own way, is the protagonist of the precious mise en scène, corresponding to a precise aesthetic philosophy: the search for timeless beauty. Klimt’s Era of Gold is the source of inspiration for GRAFF’s new scenographic design at Salone del Mobile. A perfect context to present the company’s innovations and the new on trend finishes – gold, rose gold, bronze with a waxed or textured effect – that refer to precious and refined colours and shades.
GRAFF’s latest product releases will be included at The International Bathroom Exhibition, which capture today’s popular industrial aesthetic. Amongst the collections on display are the following:
New finishes: products will be showcased in new finish offerings including Gunmetal, Distressed Gunmetal, Unfinished Brass, Unfinished Brushed Brass, Rose Gold PVD, and Onyx.
Incanto Faucet: The faucet collection on display is defined by a symmetrical square shape.
Desideri: The new collection, which includes an assortment of bathtubs and washbasins in Sleek-Stone, is a versatile patented material that offers the same appeal of natural stone with all the advantages of a completely new and technologically advanced material.