Published on : Monday, January 2, 2017
One of Germany’s leading footwear manufacturers, Birkenstock is soon going to enter the beds and mattresses market, with their official launch set to happen at imm cologne from January 16 to 22, 2017.
Birkenstock will reveal beds, slatted frames and mattresses at the international show in Cologne, a result of its partnership with Austria’s largest upholstery manufacturer ADA to develop sleep systems that will be produced at the ADA headquarters in the eastern Austrian state of Styria.
“Beds are a logical next step from footbeds. Just like our feet, the spine is part of our musculoskeletal system. It therefore makes perfect sense for Birkenstock, the inventor of the footbed, to add feel-good sleep systems to its product portfolio,” the company said in a statement.
Birkenstock will market the products through retailers in Europe, Asia and the U.S. The first products will be delivered to retailers at the end of the second quarter of 2017.
Birkenstock will look to attract distribution partners in Europe and abroad and offer partner programs to qualified furniture and bed retailers.