Ecrol gears up for centenary celebration at January Furniture Show

Published on : Friday, December 13, 2019

The January Furniture Show marks the beginning of 12 months of celebration for Ercol, the Buckinghamshire cabinet furniture and upholstery brand enjoying its centenary year in 2020. Its stand in Hall 1 at the NEC, Birmingham will be almost twice the size of previous iterations, showcasing the best the Princes Risborough company has to offer. Less than a month to go to experience the changing trends in the furniture industry. At JFS 2020, the renowned British furniture manufacturer Ercol will celebrate 100th anniversary in a grand way. According to Edward Edward Tadross Ecrol chairman, “ It is a remarkable milestone for this elite brand whose precise design and precision made products have smoothly kept pace with changing furniture trends throughout their history. Full of new developments, they are well set for another century.

 

We take a quick look at the BFM who have 42 members showing at January Furniture Show in 2020 – including some of the biggest names in beds, cabinet and upholstery in the UK furniture industry. Finally we want to tell you about the Furniture Makers’ feature in Hall 1. Showing pieces from award winning new talent on the cusp of entering the furniture industry the display shows that inventiveness and clever use of materials is very much alive.”

 

 

Centenary Statements

Edward Tadros, Ercol chairman since 1993, says the manufacturer plans to hold a series of events throughout 2020 to mark the 100-year anniversary, introducing several iconic pieces of furniture along the way. The first of those — a “new take on an old piece,” he says — is a recreation of a classic sideboard first designed back in 1962 by Lucian R Ercolani, the brand’s founder and Edward’s grandfather. It formed part of the company’s successful Windsor range, hewn from solid English Elm in a post-war era when most residential furniture was predominantly manufactured out of plywood or chipboard.

 

The 2020 version — called the 467 Windsor Centenary Cabinet — will be produced in solid Ash, reflect the design of the original, but be available in Ercol’s current range of finishes. It will be manufactured as a limited edition run of a hundred, and previewed at The January Furniture Show next month at the showfloor. “The Windsor Sideboard showcases many of Ercol’s classic design hallmarks, from crafted dovetail joints to beautifully sculpted handles and turned legs, so it seemed like a natural choice for our 100th anniversary year,” says Edward, who adds that the cabinet will be showcased in an area of its exhibition stand that will also feature graphics explaining both the history of the product, and also the company itself. “Despite the fact that it was designed more than 50 years ago, this practical piece of furniture is as relevant today as it was when Lucian first designed it.”

 

The 467 Windsor Cabinet will also be the first piece to feature the exclusive centenary logo, to be featured on all products that were originally designed by Lucian, as well as collections that are launching in line with the anniversary throughout the centenary year.

 

 

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