Published on : Thursday, November 2, 2017
After a fulfilling week of creative connections, groundbreaking design and innovation, which ran from October 21 to 29, Dutch Design Week (DDW) 2017 now looks back on a successful edition with more than 335,000 visitors. Companies, professionals, government, media and designers exchanged ideas throughout the week. The first edition of the World Design Event (WDE) was also met with great enthusiasm.
In addition to various exhibitions, there was ample space for discussion and debate about designing our future. Furthermore, the international press and professionals were better represented than ever before.
Thanks to 2,600 national and international designers, Eindhoven once again established itself as the focal point of the creative industry. In 610 exhibitions, presentations, tours and activities in 110 locations spread across the city, work by famous designers and established labels was on show while at the same time DDW provided a podium for young talent and experiment.
Martijn Paulen, DDW director, said, “Designers like working together, looking for the edges of possibility, they stretch. They all aim to make the world a better place, as professional idealists. They try to help our world advance, step by step, to make the world more beautiful, more sustainable, healthier, more sociable, perhaps less lonely, and for instance more practical. During DDW they manifest themselves as a creative force of nature.”
New for this year was the World Design Event, with an international programme focusing on solutions for the future of our world. The first edition was well-attended, among others due to talks by ambassador Marcus Fairs, presentations by a new crop of young top designers and the seven Embassies of the Future. Eye catcher and beating heart of WDE was the People’s Pavilion, a 100% circular construction with a strong content programme with more than 50 events.