Published on : Monday, July 3, 2017
Architect Winy Maas (MVRDV), designers Lonny van Ryswyck and Nadine Sterk (Atelier NL) and journalist Marcus Fairs are the ambassadors for this edition of Dutch Design Week (DDW). New this year is the appointment of not two but three ambassadors. This decision has been taken to underpin the international nature of the ambassadorship, something that all three ambassadors are known for, according to the organisation behind DDW (Dutch Design Foundation).
Since 2009 DDW has appointed two parties from the field of design to champion Dutch design in general and the week in particular. This year three ambassadors have been chosen. They truly represent design across the board and will deploy their networks to create links. Above all, they form a sounding board for participants and visitors and, together with the organisation, they develop a number of special activities that will take place during the week.
This year Winy Maas represents innovation in design. The architect, professor and urbanist is able to make changes tangible through continually pushing the boundaries of his professional field and through laying exceptional multidisciplinary links. This is easy to see in the projects he has developed and completed with his agency MVRDV in the last few years.
At the other end of the spectrum stand Lonny van Ryswyck and Nadine Sterk from Atelier NL, people who have already been working in the field for a decade. These designers lead with their purity, integrity in their work, in everything they undertake. Their unique methods are considered as the benchmark for research in design.
And finally, with the appointment of Marcus Fairs, founder and editor-in-chief of an online design magazine, the week will gain more depth and impact. As a journalist and design critic he is known to be a gifted debater, is adept at bringing developments in design to a global audience and is able to evaluate Dutch design from an international perspective like no one else.