Published on : Friday, February 21, 2014
For the second year running, EDIT will take place during the Salone del Mobile from April 9-13, 2014. EDIT, which launched in April 2013 and attracted 22,000 visitors through the door, will showcase a powerful line-up of leading international brands. Set against the stunning backdrop of Palazzo Morando, a historic 18th Century building in the heart of Milan’s fashion district, EDIT strikes the perfect balance between creative and commercial.
EDIT is set to be the premier design destination at this year’s fair, presenting a carefully curated selection of more than 20 international brands, aiming to showcase quality, authentic design across all design disciplines. Creating a dynamic hub for design in the centre of the city, just a stone’s throw from the Brera Design District, EDIT presents new product launches, brand collaborations and installations including daily city bike tours courtesy of tokyobike, Dezeen’s augmented reality pop-up watch store, an exhibition from COVER Magazine, a project on sustainability (presented by the UKTI) plus a bespoke onsite café from Florence-based coffee connoisseurs, La Marzocco, constructed in the building’s outdoor courtyard.
Other brands exhibiting include: Modus, Innermost, EOQ, Stellar Works, Utopia & Utility, Flux, Resident, Baroncelli, Afghan Made and Adentro with more still to be announced. “This year’s show will be a truly international showcase of leading global enterprises. 20 cutting-edge design brands have been carefully edited to capture the imagination of our flagship London show – with a focus on quality not quantity,” says Deborah Spencer, Event director.
“This year we have moved to Palazzo Morando, to the south of the Brera Design District. The venue continues our ethos of finding architecturally interesting venues to house the designjunction showcase. Palazzo Morando is traditional and authentic in its architecture and the perfect backdrop for our international exhibitors. Spaces have been divided into zones rather than traditional stands to create a flow through the venue, and to allow exhibitors more expression,” says Michael Sodeau – Creative director.
Tags: Brera Design District, Deborah Spencer, EDIT, La Marzocco, Michael Sodeau, Palazzo Morando, Salone del Mobile
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