Published on : Tuesday, August 2, 2016
Decorex International has announced that it will partner with the London Design Fair, the umbrella brand for Tent London and Super Brands London, for the 2016 London Design Festival. This collaboration between two complementary shows will see both present their exhibition consecutively, with Decorex open between 18 and 21 September and the London Design Fair from 22 to 25 September.
A pass for either show will be valid at both, which means that visitors will be able to access two major destinations of the London Design Festival for virtually the entire festival. In addition, the partnership will be promoted on social media, with both shows picking their highlights from each event. A dedicated entrance at the London Design Fair will greet visitors coming from Decorex to ensure a swift entry.
While both shows champion a different aspect of the design community, by joining forces Decorex and the London Design Fair are offering visitors a broader perspective on design. Through this enhanced experience, they are encouraging them to engage in an even wider discussion on the emerging trends and topics facing the industry today. Drawing on the synergies between the two, retail buyers, specifiers, architects, interior designers and design devotees can consider the many diverse facets of a range of contemporary interiors.
Simone du Bois, Brand Director for Decorex comments: “Given the sheer number and breadth of events to navigate during London Design Festival, it can be overwhelming for design professionals with more focused time constraints. By partnering with the London Design Fair, we feel it offers a unique opportunity for our shared audience to experience some of the best British and International brands alongside fresh, new emerging talent. Highlights will include design collaborations from country pavilions to exciting new processes and technologies and the kudos of established brands. For visitors, it offers excellent value for money and a curated experience to the very best London has to offer in terms of design.”
Jimmy MacDonald, the Founder & Director of the London Design Fair, says: “As the margins between design ad craft, retail and online, contract and end-user diminish; one show on its own will struggle to complete the visitor experience. Two shows might just deliver – actually we are very sure they will!”