Published on : Tuesday, December 10, 2013
Visitors to the coming imm cologne from January 13- 19 2014 can look forward to a new highlight. In the middle of the upholstery hall 10.2, a project entitled “Cozy & Crazy – The Mood Lounge @ Hall 10.2” will provide the ideal opportunity for an informal and relaxing break – and much more besides.
Above all, “Cozy & Crazy” is a meeting point for everyone who wants to know more about the impact of light and colours on design and interior worlds. The new lounge is being jointly implemented by Koelnmesse and trade journal duo MÖBELMARKT/InteriorFashion.
Inviting islands of calm will be set up and equipped with furniture by exhibitors from the upholstered furniture hall. Some very different, often contrasting moods will be created by immersing them in a series of changing colour scenographies. The palette ranges from snug, light-brown “Cozy” all the way to shrill, pink “Crazy”. Just how much the character and appearance of both the exhibits and the entire space can change is demonstrated by a total of 15 different colour installations.
“Country”, for instance, bathes the entire ambiance in fresh lime green, “Chaotic” immerses it in bold red, “Charismatic” in deep violet and “Communicative” in bright orange. The individual moods will be intensified by harmonising projections as well as additional information that will be displayed on the visitor’s own tablet or smartphone via an augmented reality app.
The “Mood Lounge” aims to soothe and provoke, convey a sense of relaxation and create some exciting and fascinating accents. But it also aims to document the performance potential, product diversity and design expertise of the exhibitors represented in Hall 10.2. The project will feature suites, sectional sofas, individual armchairs and divans by renowned German producers Dietsch, E. Schillig, fm Munzer, Frommholz, Koinor, Ponsel and W. Schillig, as well as by ADA from Austria and Rom from Belgium. The companies participating in the “Mood Lounge” are known not just for their high standard of quality and creativity but for their flexibility and customer-centric approach as well.
“Cozy & Crazy – The Mood Lounge @ Hall 10.2” represents a further enhancement of the trade fair’s important Comfort segment and heightens its attractiveness for visitors – especially designers and architects.
Tags: "Cozy & Crazy - The Mood Lounge, Dietsch, E. Schillig, fm Munzer, Frommholz, imm cologne, Koinor, MÖBELMARKT/InteriorFashion, Ponsel and W. Schillig
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