Published on : Thursday, May 15, 2014
Brown Jordan, manufacturer of luxury outdoor furnishings, will debut a striking new booth at this year’s HD Expo, held May 14-16 in Las Vegas. Situated in a prime location on the Expo’s main aisle, the booth features two eye-catching environmental displays placed at either end of the 20’ x70’ space. Strategically placed “zones” with the booth allow visitors to focus on individual groups of furniture organized by collection and/or category.
“Our new booth design has a very crisp, clean, contemporary look,” said Stephen Elton, Chief Brand Officer for Brown Jordan. “It is both a dynamic space and a backdrop that heightens the impact of the diverse Brown Jordan product offerings. The innovative use of materials and space expresses our corporate culture and approach to design.
”Among the highlights of the display is designer Michael Berman’s chic new Luna lounge collection—introduced to the hospitality community at HD Expo. The Luna Sofa and Chat Table rest on cheerful, bright green “turf” beneath a simple, yet striking shade structure. Opposite, a second lounge gallery features an array of chaise lounges—including Biarritz, Avalon, Hiro, Swim and Still—accented with colorful bolsters in easy-care, UV-resistant Brown Jordan fabrics.
Lumen, from the Brown Jordan Fires collection, demonstrates the beauty and warmth of clean, ethanol-fueled fire. Burning without smoke, soot or a utility connection, the Lumen lantern is perfect for ground lighting or as tabletop décor.
Front and center, an “impact wall” displays the Brown Jordan logo and presents Cloud
Nine chairs arranged on a handsome teak floor against a neutral backdrop punctuated by faux garden greenery. Three of the Cloud Nine chairs, finished in a variety of on-trend metallics, face forward while one is turned to the side to draw attention to the chair’s unique curvilinear profile. On the other side of the wall, two iconic Kantan chairs and a Kantan rocker crafted of natural brass carry the metallic theme forward.
Laid out to facilitate circulation and create attractive lounge and dining vignettes, the booth
features designer Richard Frinier’s sleek handwoven Elements collection, dining and lounge pieces from the classic Southampton collection, an array of lightweight stacking chairs and an assortment of lounge chairs including Calcutta, Quantum, Savannah, Drift and Escape.
Finally, the distinctive Marin collection, created by Michael Berman, will be featured with soft, supple leather cushions that complement the warmth of the premium plantation grown teak furniture.
From the Brown Jordan Fires collection, the booth presents the pottery-inspired Urth fire pit; Flo, a minimalist design with an elongated flame; and the Equinox fire, combining a sculptural fire pit with a chat height table. Equinox and Flo radiate light and heat for up to 10 hours while also providing a surface for food and drinks.