Britain’s luxury brand Savoir Beds sets foot in South Korea

Published on : Wednesday, October 14, 2015

savoir_bedsThe British luxury brand Savoir Beds has opened a new showroom in Seoul, South Korea. This is in line with the company’s expansion plan for Asia. With this new launch, Savoir now has 113 showrooms operating all over the globe.


The Savoir Beds showroom is located in the recently-opened Hyundai Department Store in Pangyo, close to Gangnam District, one of the city’s most exclusive neighbourhoods. The showroom is displayed with luxurious hand-crafted beds. The compact space of 70 sq m has been exquisitely designed in the classic Savoir style, with hints of gold, a white backdrop and craft materials on display.


Alistair Hughes, founder and MD of Savoir Beds, says: “We’re very excited to have furthered our expansion in Asia to South Korea’s capital – we believe that Seoul will be a fantastic and prosperous new location. What’s more, we’re not stopping here – we have big plans for the coming months and are almost ready to announce another new opening in Asia, adding to existing showrooms in Shanghai, Beijing and Taipei. Watch this space.”


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