Published on : Monday, July 7, 2014
Mat Hunter – who heads up the organisation’s Design Challenges programme – will speak about how the societal challenges can represent creative and commercial opportunities, which the organiser, the Bathroom Manufacturers Association – BMA – said ‘fits perfectly’ with the conference’s ‘Marketing the Future’ theme.
He will join seven other speakers at the conference, which takes place on October 7 in Heythrop Park, Oxfordshire.
“We have to find ways to make bathrooms and kitchens, for those with particular needs, more aspirational,” said Hunter. “We know that support for health and wellbeing is an opportunity of increasing size, especially as the number of older consumers grows disproportionately, but we also know that marketing such products and services is challenging.”
BMA chief executive Yvonne Orgill said she was “delighted” to have Hunter on the line-up, adding: “We have a very powerful line up and we expect bigger numbers of delegates than ever before.”