Published on : Monday, November 21, 2016
Fresh, different, socially demanding. The young ‘Talents’ in Frankfurt never cease to surprise us with their new, often highly conceptual and imaginative product ideas and design approaches and Ambiente’s successful promotional programme itself will, this year from February 10 to 14, be the subject of two innovations.
On the one hand, visitors will be able see the launch of the ‘Fashion Accessories’ area in Hall 9.2, with young designers’ jewellery and fashion designs. And on the other, the ‘Talents Hotspot’ in Hall 11.0 will have a temporary new focus. ‘This year, the title, theme and overall aim is ‘Ethical Design’ and this provides the framework within which international newcomers to the scene will be promoting their draft designs for a contemporary, sustainable and ethically challenging set of products.
“For a long time now, the question as to how we can treat the earth, its resources and its people better has been the driving force for many more people than simply the pioneering and the avant-garde. It has become a basic tenet of the modern consumer. In introducing ‘Ethical Design’ as a key feature of the ‘Talents’ section, we are responding to this development and are deliberately creating a space for young designers and their ground-breaking new solutions,” says Nicolette Naumann, Vice President Ambiente.
The area in Hall 4.0, with its focus on the dining table, kitchen and luxury foods & consumables remains unchanged. Altogether, the three promotional areas will provide 37 young designers, design studios and university graduates from 16 countries with their big chance to introduce themselves and their ideas to an international public, within the framework of the world’s largest consumer-goods fair.
Hall 4.0: Innovation amongst tradtion
Somewhere in the space between individuality, industry and craftwork, the 13 young Talents in Hall 4.0 will be providing some impressive insights into the huge fascination that the topics of kitchen, cooking and luxury foods exert on young people involved in product design. Designer José Maria Salgado, for example, who now lives in Great Britain, currently has a number of very desirable items for the dining table in his ‘Ante Plate’ range.
The shape of his plates emerge from a 3D printing process, the surfaces exhibit abstract graphics ranging from porcelain to building bricks and, on the reverse side, various symbols, invented by the designer himself, provide information for the consumer about the manner of production. Czech designer, Martin Jakobsen, on the other hand, draws his inspiration principally from minimalism and innovative solutions. At Ambiente, he will be demonstrating the result of five years of creative experimentation and will be exhibiting his re-interpretation of bar, cocktail and lemonade glasses in high-quality uranium glass.
The socio-cultural Bisarro Project is pursuing another approach. It is dedicated to the traditional pottery of Bisalhães (Portugal), which is known for its black clay, and skilfully creates a bridge between local craftwork and Asiatic design. Amongst a number of things to emerge from this are some extremely modern designs for vases, wine and water carafes, as well as tea and coffee services.
Tags: 'Talents Hotspot', 13 young Talents, Ambiente, cooking and luxury foods, design approaches, february 10 to 14, Frankfurt, hall 4.0, highly conceptual and imaginative product ideas, industry and craftwork, kitchen, new, new edition, Nicolette Naumann, two innovations, Vice President Ambiente, ‘Talents 2017’