Published on : Tuesday, October 3, 2017
Up to 27,000 architects, designers, specifiers and members of the public attended 100% Design at Olympia last week. The UK’s largest design trade show ran from 20-23 September as the commercial heart of London Design Festival.
More than 400 exhibitors from across the globe showcased their designs, with many using 100% Design to launch new products to market. Highlights included a new collection for Gufram from star British designer Michael Young, who when opening the show called 100% Design “one of the most interesting design events both in London and worldwide.”
Daren Newton, Director and Co-founder, Media 10 says, “There was an intense creative buzz about the show this year, and we were really pleased with the mix of brands across the board. The Interiors section in particular looked the best I’ve seen it in years and the feedback we’ve had so far is that the quality of visitors were high and with a focus on project specification.”
Vivian Di Marco, working with Italian bathroom designer Antonio Lupi Design, comments: “Our new products were noticed immediately, great response. We met many architects and designers, the quality of visitors was high and everyone was quite interested which we appreciate greatly!”