Tom Dixon sends his Hologram to Stockholm lo Launch New CLOUD Collection

Published on : Saturday, February 6, 2021

Tom Dixon launches Cloud. Recently to celebrate the launch of the new CLOUD collection, Tom Dixon Studio is embarking on another ambitious journey as part of their 24-Hours concept. Stockholm is the third destination in the brand’s 24-Hour series, which follows successful campaigns in Paris and Copenhagen in 2020.

On February 11, Tom Dixon will showcase the new hand-beaten aluminium vessels, vases and platters in Stockholm with a series of events and talks that people are invited to join, wherever they are in the world.

Due to the current Covid-19 restrictions, Tom won’t be able to travel, however, the brand has decided to go ahead with the event schedule regardless by sending a hologram of Tom to attend on his behalf.

CLOUD is a family of bulbous and sculptural pieces made of highly reflective polished aluminium. The collection includes a platter, bowl, short and tall vessel which are expressive handmade artefacts that are hammered and braised in India by skilled artisans. The marks from the maker – every hammer and indentation from stretching and warping the metal are preserved in the final product to reflect the amount of work that’s gone into the design.

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  • 05 IDF-OMAN 2021