Published on : Wednesday, March 31, 2021
Tom Dixon continues Asian expansion. Tom Dixon opened the second mainland Chinese retail space in the capital city Beijing, as part of their exciting expansion in Asia. The Bottle Concept is a 150sqm retail space showcasing our lighting, furniture, and accessories alongside a bar and bottle shop, the first of its kind for us. Positioned in the upmarket Sanlitun area of the city, popular for its buzzing nightlife and fashionable shopping, the Bottle Concept invites guests to shop the Tom Dixon range, relax in the bar or explore the exciting range of bottles on offer. The Bottle Concept launch at the Beijing’s New Tom Dixon Space is an ideal new retail space in the city.
Highlights include the WINGBACK chair designed for Shoreditch House in the 2000’s, the ever-popular MELT and SPRING lights and the covetable ELEMENT fragrances and TANK glassware range. Relax on a SCREW stool at the bar to enjoy exclusive cocktails inspired by Beijing authentic flavours or sample and take away a bottle of the premier selection of champagne and wine. The Bottle Concept is just one of the exciting projects for us in Asia. Earlier this year we opened the Hangzhou Retail Lab in the MIXC Mall and exhibited at Xintiandi Design Festival, part of Design Shanghai.
Tom Dixon CEO Hans Hoegstedt says: ”Despite the lock-down, we refused to stand still and instead believed this was the right moment to build an even brighter future. china is one of the core markets in our growth strategy and soon we will announce further openings.”