Published on : Monday, June 7, 2021
imm cologne 2022 is stepping into the starting blocks, inspired by the international interior business event’s motto, “Time to exchange ideas”. #Backevenstronger is the idea driving the team led by Matthias Pollmann, Claire Steinbrück and Dick Spierenburg. “We were the last trade fair with a global appeal to be hosted in 2020 and will probably be the first such event to return in 2022. In January, imm cologne will focus clearly on bringing market actors together and providing a platform for resuming business on face-to-face terms. But at the same time, we are further strengthening the event’s digital orientation,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse.
With the pandemic on the wane in Europe, new opportunities are opening up again. Haptic product experiences, inspiration live and in-person, and face-to-face networking are now urgently needed to stimulate exchanges and commercial activity between national and international market actors. “However, imm cologne 2022 will also have a new digital dimension. In future, we want to connect industry players 365 days a year. That means that imm cologne will present and drive the most important trends and innovations in interior design in both analogue and digital formats as it pursues its mission to design tomorrow’s living spaces together with the interiors industry,” says Pollmann.
A focus on business
If there is one kind of business almost any company wants, it is more business. Driven by this idea, the industry is capitalising on the widespread sense that a new beginning is on the horizon and making imm cologne its central forum. “Many exhibitors have taken advantage of the early-bird discount, and we are happy with the current level of registrations,” says Claire Steinbrück, Director of imm cologne. “The outlook for the European interior design market provides plenty of reasons to be optimistic. Germany is experiencing an upward trend, especially in the export business. The extended lockdowns have given home interiors a completely new significance for consumers, and not just in Germany. This makes imm cologne the perfect platform to present innovations at precisely the right time: Attention is guaranteed. There is no better place for transforming new developments into business opportunities,” says Steinbrück.
Tags: 2022, digital space, furniture and accessories, furniture event, Furniture Fair, furniture industry, imm cologne, Koelnmesse GmbH, Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse.