Published on : Thursday, April 24, 2014
Once again Milan has proven to be the best international stage of the design and to be able to bring together the world’s attention on the week, as always, is the most important reference point for creativity and innovation. For this Smeg is presented as an official partner of the party FuoriSalone ” Cup Design Collection “, organized by Meritalia , who proposed a mélange cultural, social and worldly and he wanted to be a tribute to the next World Cup in Brazil.
The event stems from the desire of Meritalia and Lapo Elkann to reconcile the love of design with a time where tradition and innovation come together in an extraordinary play of colors, shapes and meanings.
Center piece of the evening were the products made ad hoc. On the one hand Meritalia has revived one of its best-seller: the sofa “Panorama” to “Fiat 500 Design Collection”. On the other Smeg refrigerators attended with his aesthetics 50s, the most emblematic model of the brand. “We joined this project as Meritalia and Fiat are the ideal partners for Smeg , a company that has always been the Made in Italy one of the core values that set us apart in the world ,” says Vittorio Bertazzoni , AD Smeg . In both cases, the products have been presented with the colors of the flags of the most representative teams that will participate in the World Cup: Italy, France, Germany , Spain, Switzerland , United States , Portugal, Brazil , Cameroon, England, Russia, Belgium and Australia.