Sanlorenzo at Milan Design Week 2022

Published on : Saturday, June 18, 2022

sanlorenzoFor Milan Design Week 2022 Sanlorenzo returned to the wonderful setting of the Università degli Studi di Milano, as part of the exhibition-event INTERNI Design Re-Generation, with a project by Piero Lissoni entitled FABBRICA, to reveal something about the place where boats are built and bring to life at an evocative level the experience of climbing aboard and the new perspectives that ensue.


At the centre of the historic courtyard, a high scaffolding of Innocenti tubes played with the full and empty spaces of the colonnade, in an interweaving of straight lines that create the pathway for visitors. The structure thus conceived refers to the structures actually used to build boats in their shipyards.


“It’s as if we’ve brought a piece of the shipyard, the place where boats are built, into the courtyard of the State University. It almost seems as if yachts are born under cabbages, but the truth is that behind them there is the work of many people, as well as the research, knowledge and technology of a complex industrial reality. The intention for me is to reveal precisely this aspect.” Piero Lissoni, Art Director of Sanlorenzo.


This thought expresses the desire to make visible, through FABBRICA, what often remains hidden: the research and technology of a cutting-edge industry that is also attentive to reducing its environmental impact in order to meet the new challenges linked to sustainability and therefore “conscious design for a new future”, one of the themes that the Design Re-Generation exhibition wanted to explore.


The intention of the project was also to try to recreate the vibrant experience of boarding a Sanlorenzo yacht, offering a fascinating elevated view of one of the vessels through a route made up of ramps from the ground up to the central part, a recreation of a fly bridge, from which to enjoy interesting new vantage points over the courtyard of the University. The impact of the entire installation changed after dusk, revealing a vertical superstructure of LED bars that lights up as night falls, transforming the perception of the installation itself and making it astonishingly scenic.


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