PORRO’s SD Concept Showroom’s Grand Opening

Published on : Friday, September 4, 2015

20150721-13432-4 copy 1Inaugurated last June, the new SD Concept showroom brings high-quality furniture from top brands such as Porro, Minotti, Rifra, Gessi and Glas Italia in Belgium, thanks to a team of professionals following the different aspects of an interior project guided by the managers Steven Callebaut and Didier François.


The double-height space is conceived as a big home, where the shiny lacquers of Porro’s palette mix up with the chromatic vitality of 16 essences of the new collection of Porro woods drive the  emitting intense notes of elegance, refinement and relax.


At the entrance visitors are welcomed by the Sidewall vertical bookcases of Piero Lissoni, consisting of overlapping modules of variable height, presented in mustard yellow, fiamma orange and spring green glossy finishings.


The living room is furnished with the fireplace which is set up with the Load-It bookcase by Wolfgang Tolk , presenting heat-treated oak wall panels and steel shelves, a graphic sign of great elegance on the wall. In the living area on the right, Modern system of containers and tops is articulated in a TV composition with Flag panel and suspended shelf in eucalyptus: a tv element with drop-leaf door and a unit equipped with drawers, both in matt sabbia lacquer.


20150721-13484-17 copy 1The day area is dominated by a scenographic System bookcase by Piero Lissoni, that runs full-length from the floor to the ceiling, placing all bets on the strong tactile impact of its finishing: teak, a warm wooden essence that varies from pale yellow to bronze with hints of red. In order to protect some of its sections, glass hinged doors with Iron frames are offered, extreme transparency enclosed by an elegant metal profile.


With this important presence of the 3 company’s systems – Modern day system of containers and suspended tops, Storage system of wardrobes, open wardrobes and walk-in closets and System modular system of bookcases and equipped walls – and of the collections for the living and sleeping areas of the house with a complete overview on the latest novelties, SD Concepts confirms itself as one of the most important showcases in Belgium of the Italian brand Porro, which reaffirms its power in European markets with this opening as well as its ability to create many different stylish and captivating environments, thanks to the richness of its catalogue and the incredibly wide range of available finishings, by virtue of a sartorial approach, a bespoke service which makes it possible to fit products to all tastes.

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