Published on : Thursday, October 26, 2017
From its beautiful location on the picturesque banks of the Riddarfjärden, right in the heart of the unique Scandinavian design world, Moooi will be well-placed to serve its customers, in particular the architects and designers gathering ideas during their daily quests for beauty and inspiration.
Scandinavian design trends have a big impact on the ideas of many of the designers working together with Moooi. Moooi has in fact already collaborated with Scandinavian designers in the past. This new showroom location will allow Moooi to come closer and become even more familiar with the Swedish design world, which may open the doors to other extraordinary collaborations in the future.
Celebrating ‘A Life Extraordinary’
The new showroom will serve as a hub of inspiration, creativity and great design. Its layout and interior design will be updated periodically to feature the latest product releases and refreshed to offer new takes on how to decorate different rooms in homes, offices and public spaces. The creative settings reveal in an instant how Moooi’s different products can be combined to complement each other.
The diversity of products, styles and designers prove that Moooi is not only about ground-breaking lighting products but also about exceptional furniture, creative Moooi Carpets collections and a whole lifestyle experience based on the belief that design is a question of love. Moooi presents creative luxury for a well curated life: innovative, provocative and poetic at the same time. A Life Extraordinary!
Iconic products on display
The spotlight shines brightly on Moooi’s current novelties. The Perch Light family greets first time visitors with their playful, shimmering dance, while the Coppélia chandelier twirls in the background, echoing in all things the ballet that inspired it. A weary traveller can relax on the impressive and regal Charleston Sofa, which poses the question, “Am I a sofa or a throne?”
For those looking for a cosy, tender embrace, the Boutique Botero might be just the ticket, while you can drop your worries on the Woody side table, a friendly companion fashioned after the image of a timid deer. Visitors who want to get ahead of the curve can rock comfortably on the O., the brand new rocking chair, as a special sneak peek of this unreleased beauty is present as well. The finishing touches to the many creative sets come from the new carpet collection by Neal Peterson for Moooi Carpets, whose vivid colours and plush softness make you feel comfy and right at home.