Most awaited 45th CIFF Guangzhou reopens on July 27

Published on : Tuesday, July 7, 2020

CIFF Guangzhou, the first major design event of 2020 in Asia will welcome its guests on July 27. The event will showcase the whole furniture industry (home furniture, home decor and home textiles, outdoor furniture, office furniture, hotel furniture and commercial furniture, as well as furniture machinery and raw materials) from July 27 to 30 this year in Guangzhou.

With the Covid-19 pandemic that remains a global challenge, the 45th edition of CIFF Guangzhou will be the first large-scale furniture trade fair that will be held in Asia in 2020. A business platform that will feature the best brands selected by the organisers, in order to present eye-catching design products with innovative concepts that are in line with the latest trends of a rapidly evolving market.

The China Import and Export Fair Complex will be filled and animated by the presence of various events and themed exhibitions developed in collaboration with important leading partners of the sector. A major effort by the organizers who are driven by the desire to always provide new business opportunities, supporting exhibitors and visitors even in such a complicated historical moment, and who are also driven by the knowledge that it is always necessary to invest and make innovations in preparation for a swift recovery and for a brighter future for everyone.
Among the scheduled events, we would like to highlight the Global Conference Industry Trend Conference 2020 at which important international experts will be participating with the aim of creating guidelines and a professional approach in order to better design and further expand the furniture market on a global level.

The “Design Spring” Contemporary Chinese Furniture Design Fair, which will be held in Hall 3.2, will be an exhibition focused on the integration of art, design and lifestyle, with the aim of reconsidering and discovering the exceptional cultural and artistic value of the Chinese production of contemporary furniture, to promote brands and to support the promotion of Chinese furniture worldwide.

A selection of the most interesting new products proposed by the exhibitors will also be presented online on the CIFF Guangzhou website. This represents the first step towards a future strategy that will see an ever increasing integration between the necessary physical presence at the trade fair and interactive communication, in order to enable innovative and more effective exhibitions.

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