MIFF FURNIVERSE 2021 goes digital

Published on : Saturday, March 6, 2021

The Malaysian International Furniture Fair (MIFF) hosts MIFF FURNIVERSE online exhibition for the second edition from March 8-12 due to the global pandemic. MIFF FURNIVERSE allows global furniture buyers to conduct their online furniture sourcing in real-time with reliable furniture manufacturers and exporters which are among the key players in the furniture industry and have global presence in the furniture market.

According to the Organiser Informa Markets, MIFF FURNIVERSE brings together 70 online exhibitors offering an extensive range of home and office furniture selections as well as the Malaysian best wooden furniture. Originated from Malaysia, USA, Ireland, Taiwan, Indonesia and China, MIFF Furniverse exhibitors will showcase their latest offerings and look forward to serving the global buyers.

About 1,200 global buyers from over 100 countries and regions have registered to MIFF FURNIVERSE with very strong numbers from North America, Africa and Eastern Europe joining the traditional core of MIFF buyers from Asia Pacific region. The registered buyers are mostly importers, wholesalers, distributors, retailers, online shops, buying agents, and interior designers. “Based on the feedback received from the 1st edition last year, MIFF FURNIVERSE is now back with enhanced platform features and improved business matching solution to provide real-time trading opportunities for buyers and exhibitors. We continue to build on our strong legacy as a partner to the global industry to expand exports, drive economic growth, and prosperity for all. We maintain our engagement with exhibitors and global buyers to ensure MIFF sustains its position as a unique trade show – both online and onsite,” said Karen Goi, MIFF General Manager.

MIFF FURNIVERSE is easy to navigate. With enhanced features, it makes the live interaction with suppliers via chat or video call, to schedule meetings with exhibitors much efficient compared to previous edition. Exhibitors could also reach out to the buyers who are online at the “Exhibitor Lounge” to maximise their engagement with buyers. “We believe MIFF FURNIVERSE is able to provide a unique online event experience and alternate digital solutions for our exhibitors and buyers to continue their business,” added by Karen Goi. Buyers can register online and connect with furniture manufacturers and sellers from around the world.

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