Published on : Friday, June 5, 2020
Lema takes modular manufacturing expertise to new heights as they are gearing up to celebrate 25 years of passionate production of custom modular system. The launch of the new monographic catalogue will celebrate 25 years of Selecta, Lema’s bestselling custom modular system. Catalogue 2020: new creative and functional ideas. Let yourself be inspired, to inspire to celebrate technical advancement through a sophisticated layout.
The new catalogue is steeped with a sophisticated layout revealing new iconographic and technical contents. Undisputed protagonist is Selecta, architecture of scale for objects and thoughts. Since 1995 Selecta has been an expression of free planning, free from schemes and constraints. Constantly evolving modular system, tailored and flexible in aesthetics and function, Selecta develops with the rigor of perfect geometry and the creativity of a structure with no dimensional constraints. An architectonic grid thought up as a white canvas to paint on, developed based on functional needs and personal aesthetics. A truly bespoke product that takes advantage of Lema’s manufacturing expertise and its contemporary industrial processes.
The concept of the catalogue that incorporates the new graphic design created by Lissoni GraphX already adopted for the LT40 modular system reveals the uniqueness of Selecta through images of settings with an immersive and engaging architecture. The design story is articulated in chapters defined in the different domestic scenarios that welcome Selecta: living, dining area, study and library, corridors and service spaces, to which a chapter dedicated to the presentation of special custom compositions, volumes with double heights, dividing elements, unexpected cuts is added, where Selecta confirms its leading role in defining spaces.
With over 1500 elements, the compositional possibilities are practically infinite. Selecta inhabits the house with elegance, naturalness, intelligence: bookcases, walls equipped for entertainment, study and work, dividing partitions, open compositions or with closed compartments for service spaces and corridors, double height solutions for attics and stairwell units. A highly customizable game of full and empty spaces, Selecta is capable of adapting to any new functional and aesthetic requirement.
The aesthetic care of the graphic design is accompanied by the completeness of the technical information for an easy-to-consult image and commercial tool: the Technical sheet section is conceived as an abacus showing the different elements and the wide modularity of Selecta together with the drawings and dimensions of the compositions presented in the catalog while Samples collection shows all the range of finishes, which are also in continuous extension: matt lacquered in 35 colors, 22 glossy lacquered, clay in 5 variants; Carbone oak, thermo-treated oak and walnut, 11 glass colors, velvets in 9 refined shades for the back of the niches.