John Lewis Continues its growth

Published on : Friday, March 14, 2014

john-lewis-logoThe gross sales of John Lewis indicates growth by 7.5% in total throughout the last year and for the first time reaching the £4b mark and the like sales grew by 6.4%. Operating profit before restructuring costs was up 11.0% to £240.5m.

 
As the sales growth shared across the categories while Home makes up 2.3%. John Lewis has made considerable progress through initiatives such as Any Shape, Any Fabric and the maturation of its HOUSE range in order to be the largest home retailer of UK.

 

Omni-channel and innovation contributed largely to the success of John Lewis as both the online and shop outlets have seen considerable growth. The brand continued to build the value and trust its customers expect of it through its commitment to be ‘Never Knowingly Undersold’, and its guarantees were improved further this year through Guaranteed Guarantees, to give a minimum of two years’ cover on any electrical item. The my John Lewis membership card was also launched with 500,000 members joining in just four months. The ‘The Bear and the Hare’ Christmas advertising campaign was also a huge success, with over 12 million views on YouTube.

 

Behind the scenes, John Lewis has invested significantly in its support infrastructure. Its new £97m distribution centre will begin operations in 2015 alongside its existing Magna Park site in Milton Keynes, further enhancing its fulfillment capability.

 

The company continues to build its brand’s growth.  Shop developments continue to be a strong focus of the brand’s growth strategy. The company has lined up new sites, 2013 saw the full refurbishment of its High Wycombe shop, and it has an active pipeline of new sites. In 2013, John Lewis opened an ‘at home’ shop in Ashford and it will open a full line flexible format shop this year in York, and its smallest shop to date at Heathrow’s Terminal 2. It has announced future sites in Birmingham, Leeds, Westfield White City, Oxford, Chelmsford, Horsham, and Basingstoke.

 

 

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