Industry waits eagerly for imm cologne 2014

Published on : Monday, November 4, 2013

imm-cologneThe imm cologne 2014- the very first interior design show of the year – opens its doors on January 13, 2014. Thanks to the participation of major innovation drivers, market leaders and brands, it is not only the first choice for renowned international exhibitors but also for a broad spectrum of visitors, attracting well-informed decision-makers from all over the world. By showcasing inspiring interior design ideas for trendsetters, it provides markets with new impetus. The imm cologne is the meeting place for the entire interiors industry and, in even-numbered years, is complemented by the trade show format LivingInteriors, which stands for holistic interior and furnishing concepts. At the imm cologne 2014 and the LivingInteriors fair that is held parallel to it, a total of more than 1,100 companies from 50 countries will be showing what they have to offer.

 

The imm cologne is continuously branching out in new directions with its numerous formats. With the aim of targeting visitors in the design sector, the trade show has developed new and specialised platforms such as Pure, Pure Village and Pure Editions, as well as the brand new Pure Elegance and PureOne-Design Injection formats that will be premiering next year. But in addition to that, the event is also modifying, expanding and strengthening other hall areas such as the Sleep segment or Hall 10. In fact, Hall 10 is a very good example of how important it is for even the most successful hall to be refined and adapted to changing interests on a regular basis. The new creative concept will enhance Hall 10 even further in order to appeal to new international target audiences.

 

Next year the area that focuses on design will include Halls 1, 2.2, 3.2 and 11. Hall 11 is and will remain the traditional heart of Pure. In future too, it will serve as the starting point and backbone of the Cologne design trail. It is followed by Pure Editions in Hall 3.2, the format for visionary furniture and interior design concepts that got off to a very successful start this year. Pure Village – which is located in Hall 2.2 – will again be providing the setting for unconventional brand and product scenographies. Here, premium providers from all areas relating to interior design who aspire to first-rate design quality will be showing a comprehensive mix of product ranges.

 

Since 2012, Pure Village has also been home to “Das Haus – Interiors on Stage”. The spectacular design project is a walk-in simulation of a house – half visionary blueprint, half designer portrait. Based on the plans of the new designer who is nominated every year, “Das Haus” shows a structure consisting of architectural elements, interior spaces and outdoor areas, as well as arrangements of furniture and furnishing elements for an individually configured interior design. This time round, the project is being implemented in collaboration with Louise Campbell. The Danish furniture and lighting designer with an English instinct for interior design is undoubtedly one of the leading protagonists in a new avant-garde generation of designers who are evolving the grand tradition of Scandinavian Modernism not only with respect but with new-found self-confidence as well.

 

 

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